我早年從事服裝品牌代理業(yè)務(wù)，2015年時(shí)感受到新興線上平臺(tái)對(duì)線下實(shí)體的巨大沖擊，于是開始思考拓展新渠道、尋找新賽道。后來通過與酒店行業(yè)朋友的交流，了解到當(dāng)時(shí)重慶連鎖酒店市場(chǎng)尚未飽和，存在發(fā)展機(jī)遇。

　　I was engaged in clothing brand agency business in my early years. In 2015, I felt the huge impact of emerging online platforms on offline entities, so I began to think about expanding new channels and finding new tracks. Later, through communication with friends in the hotel industry, I learned that the Chongqing chain hotel market was not yet saturated at that time and there were development opportunities.

　　隨后我利用服裝行業(yè)出差需前往福建、廈門、溫州、杭州等地訂貨的機(jī)會(huì)，順道考察了各地的連鎖酒店運(yùn)營模式，確認(rèn)可行性后便開始物色物業(yè)、聯(lián)系品牌方。

　　Subsequently, I took advantage of the opportunity to travel to Fujian, Xiamen, Wenzhou, Hangzhou and other places to place orders in the clothing industry. Along the way, I also inspected the operation models of chain hotels in various places and confirmed their feasibility before starting to look for property and contact brand owners.

　　2016年，我找到合適地段，開設(shè)了第一家酒店，正式從服裝行業(yè)轉(zhuǎn)型至酒店行業(yè)。

　　In 2016, I found a suitable location and opened my first hotel, officially transitioning from the clothing industry to the hotel industry.

　　2025年3月，我籌備的重慶江北嘴希爾頓歡朋酒店正式開業(yè)。在布草采購環(huán)節(jié)，我們從集團(tuán)提供的兩家供應(yīng)商中選擇了康乃馨。作為行業(yè)知名品牌，康乃馨的產(chǎn)品質(zhì)量有保障，更符合我們酒店的定位需求。

　　In March 2025, the Hilton Garden Inn in Jiangbeizui, Chongqing, which I prepared, will officially open. In the linen procurement process, we chose carnations from two suppliers provided by the group. As a well-known brand in the industry, Carnation's product quality is guaranteed, which better meets the positioning needs of our hotel.

　　康乃馨布草優(yōu)勢(shì)：

　　Advantages of Carnation Cloth Grass:

　　1、高質(zhì)產(chǎn)品，匹配中高端酒店定位

　　1. High quality products that match the positioning of mid to high end hotels

　　在酒店產(chǎn)品打造過程中，我始終將顧客體驗(yàn)置于核心位置。因此在布草選擇方面，我會(huì)嚴(yán)格把控產(chǎn)品標(biāo)準(zhǔn)，確保為客人提供最佳的使用體驗(yàn)。這種堅(jiān)持品質(zhì)至上的原則，不僅提升了客戶滿意度，也精準(zhǔn)契合了中高端酒店的品牌定位。

　　In the process of building hotel products, I always place customer experience at the core. Therefore, in terms of linen selection, I will strictly control product standards to ensure the best user experience for customers. This principle of prioritizing quality not only enhances customer satisfaction, but also precisely aligns with the brand positioning of mid to high end hotels.

　　在布草產(chǎn)品方面，我了解到康乃馨的產(chǎn)品精選優(yōu)質(zhì)長(zhǎng)絨棉原料，支數(shù)高、耐用性強(qiáng)，即使多次洗滌也不易破損，且親膚舒適，使用體驗(yàn)佳。

　　In terms of linen products, I have learned that Carnation's products are made from high-quality long staple cotton, with high count and strong durability. Even after multiple washes, they are not easily damaged and are skin friendly and comfortable, providing a good user experience.

　　2、頭部布草品牌，擁有行業(yè)標(biāo)桿實(shí)力

　　2. Top linen brand with industry benchmark strength

　　康乃馨作為錦江全球采購平臺(tái)（錦江GPP）的供應(yīng)商之一，不僅通過了平臺(tái)的嚴(yán)格審核，更依托大平臺(tái)獲得了堅(jiān)實(shí)的背書保障。

　　As one of the suppliers of Jinjiang Global Procurement Platform (Jinjiang GPP), Carnation has not only passed the strict audit of the platform, but also gained solid endorsement guarantee through the large platform.

　　同時(shí)，作為高星級(jí)酒店紡織品行業(yè)的領(lǐng)軍者與高端家紡市場(chǎng)的領(lǐng)先品牌，康乃馨已為全球超3000家高端酒店提供布草產(chǎn)品，在國內(nèi)五星級(jí)酒店市場(chǎng)的占有率高達(dá)60%。

　　Meanwhile, as a leader in the high-end hotel textile industry and a leading brand in the high-end home textile market, Carnation has provided linen products to over 3000 high-end hotels worldwide, with a market share of up to 60% in the domestic five-star hotel market.

　　作為行業(yè)標(biāo)桿企業(yè)，康乃馨集團(tuán)主導(dǎo)了《旅游飯店用紡織品》國家標(biāo)準(zhǔn)的制修訂工作，還參與了25項(xiàng)國際、國家及行業(yè)標(biāo)準(zhǔn)的制定，品牌實(shí)力與產(chǎn)品品質(zhì)均有可靠保障。

　　As a benchmark enterprise in the industry, Carnation Group has led the revision of the national standard for "Textiles for Tourism Hotels", and has also participated in the formulation of 25 international, national, and industry standards, ensuring reliable brand strength and product quality.

　　質(zhì)量滿意度：4.5分

　　Quality satisfaction: 4.5 points

　　產(chǎn)品更新頻率?I?預(yù)計(jì)3年更新一批產(chǎn)品故障發(fā)生頻率?I??低消費(fèi)者產(chǎn)品認(rèn)可度?I??高

　　What is the frequency of product updates? What is the expected frequency of product failures to be updated within 3 years? I?? Low consumer product recognition? I?? High

　　重慶江北嘴希爾頓歡朋酒店于2025年3月開業(yè)，共計(jì)擁有146間客房，酒店坐落于江北嘴金融區(qū)核心位置，緊鄰江北嘴國際金融中心，周邊匯聚眾多金融機(jī)構(gòu)和企業(yè)總部，商務(wù)氛圍濃厚，主要客群對(duì)住宿品質(zhì)有著較高要求。

　　The Hilton Garden Inn Chongqing Jiangbeizui will open in March 2025, with a total of 146 rooms. The hotel is located in the core of Jiangbeizui Financial District, adjacent to Jiangbeizui International Financial Center, surrounded by many financial institutions and corporate headquarters, creating a strong business atmosphere. The main customer group has high requirements for accommodation quality.

　　在酒店籌建期間，我們?nèi)娌少徚丝的塑捌放频娜盗胁疾莓a(chǎn)品，包括床上布草類的床單、被套、枕套，浴室布草類的浴巾、地巾、面巾等。

　　During the construction period of the hotel, we fully purchased the full range of carnation brand linen products, including bed sheets, duvet covers, pillowcases, bathroom towels, floor towels, face towels, etc.

　　在采購配比方面，我們嚴(yán)格按照品牌標(biāo)準(zhǔn)配比，平衡成本效率與品質(zhì)體驗(yàn)；此外，中高端酒店的高凈值客群對(duì)布草使用損耗較低，布草保養(yǎng)得當(dāng)，得以將使用周期穩(wěn)定控制在3年左右的最佳區(qū)間。

　　In terms of procurement ratio, we strictly follow the brand standard ratio to balance cost efficiency and quality experience; In addition, the high net worth customers of mid to high end hotels have lower wear and tear on linen, and proper maintenance of linen allows for stable control of its usage cycle within the optimal range of about 3 years.

　　重慶江北嘴希爾頓歡朋酒店

　　Hilton Chongqing Jiangbeizui

　　同時(shí)，作為行業(yè)領(lǐng)先的紡織品牌，康乃馨始終致力于產(chǎn)品研發(fā)與創(chuàng)新，深耕酒店客房紡織品及高端家紡領(lǐng)域，為住客提供高品質(zhì)的住宿體驗(yàn)，間接帶動(dòng)復(fù)購率，為投資人創(chuàng)造長(zhǎng)期投資價(jià)值。

　　Meanwhile, as a leading textile brand in the industry, Carnation has always been committed to product research and innovation, deeply cultivating the fields of hotel room textiles and high-end home textiles, providing guests with high-quality accommodation experiences, indirectly driving repurchase rates, and creating long-term investment value for investors.

　　在原料方面：精選新疆長(zhǎng)絨棉，其纖維細(xì)度和強(qiáng)度均高于普通棉花，不僅懸垂感佳、具有絲綢般的光滑質(zhì)感，還耐磨抗皺，透氣排濕性更是普通面料的5倍。

　　In terms of raw materials: Selected Xinjiang long staple cotton has higher fiber fineness and strength than ordinary cotton. It not only has a good drape and a silky smooth texture, but also is wear-resistant and wrinkle resistant. Its breathability and moisture wicking performance are five times that of ordinary fabrics.

　　在支數(shù)方面：一般來說，支數(shù)越高，織物觸感越顯柔軟；密度越大、織面越細(xì)密，觸感便愈佳，帶來的舒適度也愈高。而康乃馨布草為中高端酒店供應(yīng)的產(chǎn)品，正以高支高密的品質(zhì)，將這份細(xì)膩與舒適落到實(shí)處。

　　In terms of count: generally speaking, the higher the count, the softer the texture of the fabric; The higher the density and the finer the fabric, the better the touch and the higher the comfort it brings. And the products supplied by Carnation Cloth for mid to high end hotels are putting this delicacy and comfort into practice with high count and high-density quality.

　　在耐洗性方面：康乃馨采用生態(tài)染色工藝，無需印染后整理；選用礦物質(zhì)顏料，可提高染料的上染率與固色率，減少化學(xué)助劑用量及廢水量，較普通染色工藝更環(huán)保健康。

　　In terms of washability: Carnations use ecological dyeing technology, without the need for post dyeing finishing; Choosing mineral pigments can improve the dye uptake and fixation rate, reduce the amount of chemical additives and wastewater, and is more environmentally friendly and healthy than ordinary dyeing processes.

　　性價(jià)比滿意度：4分

　　Cost effectiveness satisfaction: 4 points

　　采購該品牌布草整體花費(fèi)?I?30萬

　　What is the overall cost of purchasing this brand of linen? I? 300000

　　相較市場(chǎng)產(chǎn)品的性價(jià)比?I?適中

　　Compared to the cost-effectiveness of market products? I? Moderate

　　康乃馨的定價(jià)相對(duì)來說不算太低，不過優(yōu)質(zhì)產(chǎn)品本就不該用“低價(jià)”的單一維度來衡量，就其提供的品質(zhì)價(jià)值而言，我們認(rèn)為價(jià)格是完全匹配的。

　　The pricing of carnations is relatively not too low, but high-quality products should not be measured by a single dimension of "low price". In terms of the quality value they provide, we believe that the price is a perfect match.

　　作為中高端酒店，我們更看重與酒店定位相符的住宿體驗(yàn)品質(zhì)，因此在價(jià)格上適當(dāng)讓步、為品質(zhì)買單，我們完全認(rèn)可且接受。

　　As a mid to high end hotel, we place greater emphasis on the quality of accommodation experience that aligns with the hotel's positioning. Therefore, we fully recognize and accept making appropriate price concessions and paying for quality.

　　從實(shí)際使用來看，康乃馨布草表現(xiàn)可圈可點(diǎn)。住客對(duì)床品等布草的評(píng)價(jià)很高，反饋十分積極，高品質(zhì)帶來的良好體驗(yàn)也進(jìn)一步印證了我們的選擇。

　　From practical use, the performance of carnation cloth grass is commendable. The guests have high evaluations of bedding and other linens, and the feedback is very positive. The good experience brought by high quality further confirms our choice.

　　供貨效率滿意度：4.5分

　　Satisfaction with supply efficiency: 4.5 points

　　發(fā)貨效率?I?打款之后一周內(nèi)發(fā)貨物流效率?I?7天左右到貨

　　Delivery efficiency? What is the logistics efficiency of shipping within one week after payment? It will arrive in about 7 days

　　這批布草產(chǎn)品在籌建階段就已經(jīng)提前備好了，從發(fā)貨到送達(dá)，全程大約七天，時(shí)間把控得相當(dāng)?shù)轿弧?/p>

　　This batch of linen products was already prepared in advance during the planning stage, and the entire process from shipment to delivery took about seven days, with time being well controlled.

　　據(jù)了解，康乃馨的生產(chǎn)基地占地面積達(dá)13.3萬平方米，擁有員工1800余名。原料儲(chǔ)備采用立體倉全自動(dòng)化管理模式，有效降低了人工運(yùn)輸成本與庫容成本。

　　It is reported that the production base of carnations covers an area of 133000 square meters and has more than 1800 employees. The raw material reserve adopts a fully automated management mode of three-dimensional warehouse, effectively reducing the costs of manual transportation and storage capacity.

　　這些自動(dòng)化設(shè)備的廣泛應(yīng)用，不僅顯著提升了生產(chǎn)效率，也為產(chǎn)品品質(zhì)的穩(wěn)定性提供了堅(jiān)實(shí)保障。

　　The widespread application of these automated devices not only significantly improves production efficiency, but also provides a solid guarantee for the stability of product quality.

　　售后滿意度：4.5分

　　After sales satisfaction: 4.5 points

　　響應(yīng)效率?I?快服務(wù)質(zhì)量?I?高服務(wù)態(tài)度?I?好

　　Response efficiency? I? Fast service quality? I? High service attitude? I? Okay

　　康乃馨在北京、上海、廣州設(shè)有分公司，在杭州、濟(jì)南、成都、三亞等地設(shè)有辦事處。依托全國多城的客戶服務(wù)中心，工作人員能快速地響應(yīng)客戶需求，及時(shí)診斷、跟進(jìn)，提供優(yōu)質(zhì)全面的售前、售中及售后服務(wù)。

　　Carnation has branches in Beijing, Shanghai, and Guangzhou, and offices in Hangzhou, Jinan, Chengdu, Sanya, and other places. Relying on customer service centers in multiple cities across the country, staff can quickly respond to customer needs, diagnose and follow up in a timely manner, and provide high-quality and comprehensive pre-sales, in sales, and after-sales services.

　　同時(shí)，康乃馨還為酒店提供產(chǎn)品基礎(chǔ)知識(shí)、行業(yè)趨勢(shì)等系列培訓(xùn)，幫助酒店人員更高效準(zhǔn)確地處理日常工作。

　　At the same time, Carnation also provides a series of training on product basics, industry trends, and other related topics for hotels, helping hotel staff to handle daily work more efficiently and accurately.

　　從實(shí)際使用反饋來看，康乃馨的布草產(chǎn)品質(zhì)量穩(wěn)定，目前沒有產(chǎn)生售后問題。

　　Based on actual feedback, the quality of Carnation's linen products is stable and there have been no after-sales issues so far.

　　在行業(yè)競(jìng)爭(zhēng)激烈的當(dāng)下，投資人們更要注重布草的更換周期，每換一批布草都有固定成本，也會(huì)間接影響到酒店的回報(bào)周期。

　　In the fiercely competitive industry, investors should pay more attention to the replacement cycle of linens, as each batch of linens has a fixed cost and indirectly affects the hotel's return cycle.

　　首先是要通過精細(xì)化保養(yǎng)延長(zhǎng)更換周期。必須守住品質(zhì)底線，確保布草的質(zhì)感、住客體驗(yàn)及服務(wù)水準(zhǔn)不打折扣，在 “不降質(zhì)” 的基礎(chǔ)上 “延壽命”，從而有效降低成本。

　　Firstly, it is necessary to extend the replacement cycle through refined maintenance. We must uphold the bottom line of quality, ensure that the texture, guest experience, and service level of the linen are not compromised, and extend its lifespan on the basis of "not compromising quality", thereby effectively reducing costs.

　　其次，洗滌環(huán)節(jié)的把控同樣關(guān)鍵。需規(guī)范洗滌設(shè)備的操作標(biāo)準(zhǔn)，減少對(duì)布草的損耗，從維護(hù)端進(jìn)一步延長(zhǎng)其使用壽命。

　　Secondly, the control of the washing process is equally crucial. It is necessary to standardize the operating standards of washing equipment, reduce the loss of linen, and further extend its service life from the maintenance end.

　　再者，選擇大品牌布草也是重要保障。品牌力背后的品質(zhì)穩(wěn)定性，能從源頭為 “延長(zhǎng)壽命、控制成本” 提供支撐。

　　Furthermore, choosing a big brand of linen is also an important guarantee. The quality stability behind brand power can provide support for "extending lifespan and controlling costs" from the source.

　　例如像康乃馨這樣的大品牌，不僅在產(chǎn)品研發(fā)創(chuàng)新上持續(xù)投入，更配備了加拿大吊掛系統(tǒng)、立體倉庫等國際先進(jìn)的生產(chǎn)與存儲(chǔ)設(shè)備，通過智能設(shè)備的升級(jí)優(yōu)化，最大程度提高產(chǎn)品質(zhì)量的穩(wěn)定性。既為酒店經(jīng)營與住客體驗(yàn)保駕護(hù)航，也助力投資人獲得更穩(wěn)定的回報(bào)。

　　For example, big brands like Carnation not only continue to invest in product research and development innovation, but also equip themselves with internationally advanced production and storage equipment such as Canadian hanging systems and three-dimensional warehouses. Through the upgrading and optimization of intelligent devices, the stability of product quality is maximized. It not only safeguards hotel operations and guest experience, but also helps investors obtain more stable returns.

　　本文由 濟(jì)南酒店布草  友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊  http://www.ugogg.cn/   真誠的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識(shí)我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請(qǐng)期待.

　　This article is a friendly contribution from Jinan Hotel Linen For more related knowledge, please click http://www.ugogg.cn/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.